Pearl Merchant (2020) No. 50
Regarding the issuance of the "Zhuhai City on Further Optimizing Supply Promotion
Notice of Several Measures for Consumption Growth
The Management Committee of Hengqin New District, all district governments (management committees), various departments of the municipal government, and all directly affiliated institutions:
"Zhuhai City's Measures on Further Optimizing Supply and Promoting Consumption Growth" has been approved by the Municipal People's Government and is now issued to you. Please implement it carefully.
Zhuhai Municipal Bureau of Commerce
March 4, 2020
In order to implement the spirit of "enhancing the fundamental role of consumption in economic development" proposed in the report of the 19th National Congress of the Communist Party of China, implement the "Opinions of the General Office of the State Council on Accelerating the Development of Circulation and Promoting Commercial Consumption" and "Implementation Plan for Improving the Consumption Promotion System and Mechanism of Guangdong Province" 》And other documents required to deepen the supply-side structural reform, promote the steady growth of consumption in our city, promote the transformation and upgrading of business, and provide a more lasting and stronger impetus for improving the quality and efficiency of the economy. This measure is hereby formulated.
1. Encourage business enterprises to grow bigger and stronger
(1) Supporting commercial enterprises to expand their business scale
Give full play to the leading and supporting role of key business enterprises in consumption. Business enterprises (including branches) whose retail sales have increased by 50 million yuan to 100 million yuan year-on-year will receive a one-time award of 200,000 yuan; those with an increase of 100 million yuan or more will receive a reward of 500,000 yuan for each increase of 100 million yuan. The upper limit is 2 million yuan. Support wholesale, retail, accommodation, and catering companies to grow bigger and stronger, and give a one-time reward of 50,000 yuan to wholesale, retail, catering, and accommodation companies that are large and included in the statistics of enterprises above designated size for the first time.
(2) Support the development of business headquarters
Attract leading domestic and foreign large entity retail and online retail companies to set up legal person companies or settlement centers in Zhuhai. For those who move in outside the city and meet the identification standards of headquarters enterprises, comprehensive support will be given in accordance with the "Implementation Measures for Strengthening the Development of Headquarters Enterprises of Zhuhai City".
(3) Support manufacturing enterprises to establish sales companies
Encourage manufacturing enterprises to optimize their organizational structure and establish sales companies for specialized marketing. For sales companies (including branches) established by manufacturing enterprises with retail sales exceeding 50 million yuan and included in online direct reporting statistics according to regulations, a one-time reward will be given at 0.5% of their total retail sales in the first year of establishment, with a maximum of no More than 1 million yuan; for the following year's retail sales growth of 10%-15% (including 15%), a reward of 100,000 yuan will be given, and a reward of 200,000 yuan will be given for a growth of more than 15%; for the third year retail sales will increase by 10% year-on-year -15% (including 15%) will be given a reward of 100,000 yuan, and an increase of more than 15% will be given a reward of 200,000 yuan. Enterprises that have already declared this measure "(1) Supporting commercial and commercial enterprises to grow their business scale" will not be rewarded in accordance with this clause.
2. Encourage the quality and upgrade of consumer carriers
(4) Support the creation of characteristic commercial blocks
Improve the quality and digital management service level of commercial streets (including pedestrian streets and food streets), encourage transformation and upgrading, and carry out unified service standard formulation, overall brand promotion, promotional activities, integrity system construction, information platform construction, and infrastructure transformation Commercial street (including pedestrian street and food street) business entities will be rewarded with 10% of the relevant investment in the year, up to a maximum of 2 million yuan; for business entities that have been awarded a demonstration pedestrian street (commercial circle) by the national and provincial commerce departments that year , Give a one-time reward of 200,000 yuan.
(5) Support the improvement of the commercial development level of the community
Promote the development of community commercial branding, encourage chain business enterprises to enter the community, improve the quality of community consumption and supply, and create a convenient consumption circle. Support brand chain enterprises in our city to expand direct-sale stores, build information systems, and develop online and offline integrated businesses, etc., and reward 10% of the relevant investment in the current year, with a maximum of 2 million yuan for a single enterprise.
(6) Supporting the improvement of rural commercial circulation infrastructure
Promote the improvement of rural consumption facilitation, improve the quality of rural residents' consumption, reduce rural consumption costs, and encourage rural commercial circulation enterprises and retail outlets to achieve chain operations. Support chain business enterprises to expand their stores in rural areas of our city. For enterprises that open standardized chain stores in rural Zhuhai, 10% of the relevant investment in the current year will be rewarded, and the maximum reward for a single enterprise is 1 million yuan.
(7) Supporting commercial circulation enterprises to establish an efficient logistics distribution system
Encourage chain business enterprises to strengthen the construction of commodity distribution centers (including central kitchens and food processing and distribution centers of catering chain enterprises), and improve their unified procurement and distribution capabilities. Support the commodity distribution centers of newly-built or renovated chain enterprises. Each project is supported at 10% of the total project investment (excluding land and infrastructure investment), and the maximum amount of support for a single enterprise does not exceed 2 million yuan.
3. Encourage the innovative development of circulation
(8) Accelerating the transformation and upgrading of traditional businesses
Support large-scale commercial enterprises to actively apply the Internet, Internet of Things, big data and other new-generation information technologies to build "smart business", encourage business innovation, encourage large-scale commercial complexes to build a unified settlement system, and create new service-oriented, experience-oriented, and themed consumption formats . For business enterprises that apply new technologies, develop new business formats, and report relevant statistical reports as required, 10% of their actual investment in the year will be rewarded, and a single enterprise will not exceed 2 million yuan.
(9) Accelerate the expansion of the consumption scale of high-quality cross-border products
Encourage enterprises to follow the trend of commodity consumption upgrading and open a cross-border e-commerce import commodity display and transaction center (experience center) that combines bonded display and tax-paid sales. For the cross-border e-commerce import commodity exhibition and trading center (experience center) opened in our city with an area of 500 square meters or more, a one-time financial support of 300 yuan per square meter will be given according to the actual used area. The maximum amount of support for each enterprise is not More than 2 million yuan. Companies that comply with the cross-border e-commerce comprehensive pilot zone development policy and have declared "support for online and offline (O2O) integrated development" will not be rewarded under this clause.
(10) Speed up the development of green consumption
Advocate the concept of green consumption and promote the creation of green shopping malls. For business enterprises in our city selected as the establishment unit of green shopping malls by the Ministry of Commerce, a one-time reward of 200,000 yuan will be awarded for each green shopping mall created. Encourage the establishment of green product areas and expand the sales of green products. Support chain supermarkets and other commerce and trade companies to set up special green agricultural products sales areas in the city's counterpart assistance areas (Nujiang, Yunnan, Tibet, Yangjiang, Maoming, etc.), and provide financial support for the establishment of 50% of the actual investment in product sales areas in the assistance areas , A single enterprise support amount does not exceed 200,000 yuan.
(11) Speed up the development of tax-free shopping
Enhance the attractiveness of foreign consumption. Encourage the accelerated development of duty-free shops at airports and sea-land ports, and explore the development of duty-free shops in the city. Strengthen the promotion of the tax refund policy for overseas tourists shopping, and expand the scale of the number of departure tax refund shops. A reward of 10,000 yuan each will be given for the establishment of departure tax rebate shops.
(12) Speed up the development of night economy
Encourage extended operation at night, and support brand chain companies to increase the layout of 24-hour convenience stores. Shopping malls, shopping malls, and commercial streets are encouraged to extend their business hours, and carry out evening promotions such as "night banquets" and "not closing" during store celebrations and holidays. For the retail business entities that have accumulated more than 180 hours of annual late-night business hours (10:00 pm-6:00 am of the next day), and have accumulated annual night-time turnover of more than 30 million yuan, and annual night-time turnover has reached 5 million yuan The above-mentioned catering business entities shall provide financial support for 20% of their annual nighttime operating costs (water and electricity, labor, promotion costs, etc.), and the amount of support for a single enterprise shall not exceed 200,000 yuan.
4. Stimulate residents' consumption potential
(13) Continue to carry out consumption promotion activities
Encourage our city's retail enterprises to actively participate in large-scale consumer promotion activities sponsored by the province and the city to create a consumer atmosphere and stimulate consumer demand. A 20% subsidy will be given to retail enterprises to participate in the promotion activities organized by the provinces and cities, and the subsidy is up to 200,000 yuan.
(14) Promote automobile consumption
For companies that host large-scale auto shows with an exhibition area of more than 10,000 square meters in a single time in Zhuhai, they will receive a subsidy of 100,000 yuan each time for investment in venues and publicity. For car sales companies above the designated size participating in the above auto shows, if the exhibition area is more than 500 square meters (inclusive), they will be given a subsidy of 10,000 yuan/home/time; if the exhibition area is between 300 square meters (inclusive) and 500 square meters, they will be given 5000 Yuan/home/time subsidy. For the top three automobile sales companies above the designated size who participated in the above auto shows, they will be awarded RMB 50,000, RMB 40,000 and RMB 30,000 each time.
(15) Supporting the implementation of home appliances trade-in activities
For home appliance sales corporations that have annual sales of more than 500 million yuan and carry out home appliance trade-in activities, each company will reward 200,000 yuan for event organization and publicity.
5. Optimize the market circulation environment
(16) Support the reporting of information from the Ministry of Commerce's statistical monitoring system
For sample enterprises that are responsible for the submission of data from the Ministry of Commerce’s daily necessities market monitoring system, commerce circulation industry statistical analysis system, and important means of production market monitoring, the maximum annual subsidy shall not exceed 10,000 yuan.
(17) Improve the credit environment of the consumer market
Improve the functions of Zhuhai's business integrity public service platform, carry out integrity publicity and advocacy activities such as the "Integrity and Prosperity Promotion Month", and support qualified business circles to build a "Business Integrity Model Business Circle". Promote the formulation of local standards for housekeeping services and improve the level of consumer services in the housekeeping industry.
(18) Strengthen consumer promotion
Build a consumer promotion platform to deliver consumer information, promote high-quality goods and services, guide consumer trends, and advocate healthy, active, and green consumer concepts. Through the production of "Zhuhai Shopping Guide", "Zhuhai Consumer Map" and other methods, publish and push information and information including shopping, tourism, catering, entertainment, etc., to enhance interaction with consumers and attract tourists in and out of the city.
Six, supplementary provisions
(19) This measure shall be interpreted by the Municipal Bureau of Commerce and shall be implemented from the date of issuance, and shall be valid for 3 years. After one year of implementation, the policy performance evaluation will be carried out, and the decision will be made based on the results of the performance evaluation whether to modify, adjust or continue implementation. The support funds involved in this measure shall be jointly undertaken by the municipal and district finances in accordance with the current fiscal system. The Municipal Bureau of Commerce is responsible for separately formulating implementation rules and application guidelines and other documents.